A woman in a cobalt cowboy hat and a patchwork velvet coat with a rearing-horse motif stands with her back to the camera, looking out over sand dunes toward distant mountains.
Brand collaboration · Cowboys & Caftans

Pointer helps creative brands stand out. Not just stay busy.

Your brand. Your vision. Your moment.

Pointer Commerce Studio helps you carry your creative vision across inspiration, products, collections, campaigns, and commercial activations.

Meet Solo, Director, Producer Apply as a founding brand

The commercial problem

Most commerce tools begin with inventory. Pointer begins with attention.

You’ve already made something beautiful. But running a creative brand means keeping a hundred moving pieces together.

Photographs on one device. Products in another system. Collections that keep changing. An event approaching faster than you’re ready for.

A brand is more than a catalog. It’s an evolving expression of taste, intention, products, customers, and the moments that bring them together.

Pointer helps bring those pieces together, without taking authorship away from you.

A woman in a cobalt hat and a black, white and red patchwork coat turns her head to the right, standing on a dune ridge under a deep blue sky.
Brand collaboration · Cowboys & Caftans

The experience

From intention to expression.

Pointer begins with what you mean to do, then helps carry that intention into the work, opportunities, and moments where your brand meets the world.

A woman in a multicolored ikat coat runs across a sand dune, tossing her cobalt cowboy hat into the air.
Brand collaboration · Cowboys & Caftans
  1. 01
    Product screen: a merchant records a voice memo describing the collection to build around a reference photograph. Product screen

    An intention.

    A new drop, a pop-up, the story you want to tell. Pointer begins with what you’re trying to do.

  2. 02
    Product screen: a set of shots resized and matched for visual tone, feel, and framing before publishing. Product screen

    A creative direction.

    That intention becomes a point of view, shaping which pieces belong together and how they’re presented.

  3. 03
    Product screen: an inventory collection reviewed item by item, each piece marked published or needing review, before it is approved. Product screen

    Ready for the market.

    The work comes together as a coherent collection or campaign, ready for your Shopify store, your channels, and the world beyond. You review it before anything goes out.

The Studio

Your creative vision. Supported at every stage.

Solo makes your vision visible. Director makes your inventory work harder. Producer makes your next move happen.

Start where you are. Each one carries more of the commercial work between your creative intent and your customers.

A smiling woman in a cobalt hat and a colorful ikat coat, hands on the lapels, stands on a dune with mountains behind her. Product screen: a best shot set as the Blueprint, the reference for tuning balance, composition, and tone across the rest of the session.

Brand collaboration · Cowboys & Caftans Product screen

01 · Photoshoots

Solo

“How do I make my products look consistently great?”

Make your vision visible.

Professional, repeatable product imagery that stays unmistakably yours, made with the iPhone already in your pocket.

Solo works with your own photographs. Capture in the app with Pointer’s dynamic composition assistance, or bring in images from your camera roll or other devices.

Solo evaluates each capture, helps you select your strongest commercial frame, and lets your best shot become the Blueprint for the images you pair with it.

  • Guided capture
  • Capture evaluation
  • Strong-frame selection
  • Blueprints
  • Image tuning
  • Repeatable visual treatment
  • Publication preparation
$14.99/month Seven-day free trial at launch

Pending public release on the Apple App Store. Works on iPhone; Shopify not required.

A woman holds a patterned coat open like a sail against the wind on a sand dune. Wind lifts a woman's hair and a green, red and blue patchwork coat on a dune. A woman in a cobalt hat tipped low and an ikat coat stands in a field of golden shrubs.

Brand collaboration · Cowboys & Caftans

02 · Inventory & Collections

Director

“Am I putting my inventory to work as well as I could?”

Give your inventory new life, every day.

Director helps you maintain a clear picture of your Shopify inventory: what you have, which products need better information or imagery, and where missing or outdated details may be costing you opportunities.

It helps you identify collections worth creating, existing collections that need replenishment, and products that could work better together.

Your catalog keeps changing. Director helps you stay on top of it.

  • Catalog baseline
  • Enrichment priorities
  • Product information gaps
  • Collection bundling
  • Collection availability
  • Merchandising opportunities
  1. UnderstandKnow what you have and what needs attention.
  2. ImprovePrioritize the information and imagery that make products useful.
  3. MerchandiseFind new ways to bring products and collections together.
  4. MaintainKeep pace as inventory and commercial context change.
$99/month For Shopify merchants

Selective onboarding now open.

A woman in a cobalt hat and a black and white coat looks out over an autumn prairie under a broad cloudy sky. A woman leans on a wire fence beside a cactus, mountains in the distance. Product screen: the "old money" inventory collection in review, item by item, beside a callout about pairing items with an in-stock Shopify catalog.

Brand collaboration · Cowboys & Caftans Product screen

03 · Campaigns, Events & Launches

Producer

“I know what I need to do. How do I bring it to life?”

Bring your ideas into the world.

Prepare a collection. Shape a campaign. Get ready for a market or event. Introduce new merchandise into your brand world, or refresh a presentation you return to every season.

Producer brings your brand, inventory, and commercial goals into focus. Custom research, merchandising ideas, and creative direction help shape the work. From there, Producer helps coordinate the collections, campaigns, and activations that bring your next idea into the world.

  • Collection preparation
  • Campaign direction
  • Event and market readiness
  • Product launches
  • Merchandising execution
  • Omnichannel activation

Up to ten founding brands. A working creative partnership. Join Pointer’s founding Producer program and bring your next collection, campaign, or commercial ambition to life with us.

$799/month Three-month founding commitment

Founding brands receive protected pricing as Producer evolves. Limited to ten brands.

In the field

Built with independent creative brands.

Your imagination is the point.

You shouldn’t have to choose between making everything yourself and handing your creative decisions to generative AI.

Pointer helps you bring your own ideas to life, with tools that support your judgment, your taste, and the distinct character of your brand.

See all field studies
  • Brand collaboration Original campaign photography created with and for our brand community, with Pointer.
  • Product screen Pointer Commerce interface imagery.
  • Internal test photography Photography produced during product development to test and refine Pointer.
A lone figure walks a dune ridge at low sun, casting a long shadow across rippled sand.
Brand collaboration · Cowboys & Caftans
A woman in a cobalt hat and a patchwork coat stands in tall grass on an open prairie beneath a broken, stormy sky.
Brand collaboration · Cowboys & Caftans

Produced with Pointer / Field Study 02

Cowboys & Caftans. An original collection, on location.

Colorado, USA · Fall 2026 · Campaign photography

Original campaign photography for a collection of handwoven silk ikat caftans, photographed on location in Colorado ahead of its Fall 2026 Round Top debut.

Read the field study

World Cup 2026 · Product fieldwork

33 Shoots. 33 Matchdays.

During the 2026 World Cup, we cooked and photographed one meal for every matchday: 33 production sessions across changing subjects, settings, and light.

The journal documents how we tested and refined Pointer’s commercial framing, subject and background understanding, tonal reproduction, and session workflow.

And yes, we shared the recipes.

Read the journal
  • Overhead photograph of an Egyptian matchday spread of salads, flatbreads and falafel on a patterned cloth.
  • Overhead photograph of a Jordanian matchday meal on a long wooden table.
  • Overhead photograph of a Swiss matchday spread with soup, vegetables and cheese.
  • Overhead photograph of a Spanish matchday spread with asparagus, lemons and a skillet.

Internal test photography

Inside the app

Your brand. Your moment. Your lens, from capture through publication.

  1. Pointer Lens home screen, framing a live shot with shoot, record, and publish controls.

    Observe

    Capture the moments that shape your brand before they disappear.

  2. Pointer capture screen, with a composition grid, an auto-brighten suggestion, and a reference frame for matching the shot.

    Capture

    Capture or import product and lifestyle imagery, and review what works.

  3. Pointer compose screen, connecting a photograph to the Mustang Caftan's Shopify listing, with inventory, media, collections, and campaigns tabs.

    Compose

    Connect content to inventory. Assign media to products and review matches.

  4. Pointer production manager screen, reviewing the Mustang Caftan's session photographs for approval before publishing.

    Produce

    Review readiness across media, catalog, collections, and campaigns.

  5. Pointer publish screen showing the Mustang Caftan's live product page on cowboysandcaftans.com.

    Publish

    Release intentionally. You decide what and when to publish.

At sunset, a woman in a bright patchwork coat and gold boots leans against a fence post, looking out across a sagebrush plain.
Brand collaboration · Cowboys & Caftans

Make more of what makes your brand yours.

Pointer helps creative merchants carry their vision further, across the work of building and growing a brand.