Lens
Observe what inspires you. Pointer opens in the real world. Capture the moments that shape your brand before they disappear.
Capture, organize, and publish commerce-ready content.
Pointer Commerce helps independent brands move from product photos to inventory, collections, and publication workflows without losing their visual identity.
Most commerce tools begin with inventory. Pointer begins with attention.
Pointer helps brands turn visual decisions into repeatable workflows while preserving the human judgment, taste, and identity that make them unique.
See it. Shape it. Share it with the world.
Capture
Create commercial-quality assets from everyday operations and inspiration. Capture or import product and lifestyle imagery, review what works, and maintain your asset library effortlessly.
Compose
Connect content to inventory. Assign media to products, review matches, and organize content around your active retail catalog.
Produce
Review readiness across media, catalog, collections, and campaigns.
Publish
Release intentionally. You decide what and when to publish. You retain control.
Less time in the back room. More time in the craft.
Fewer lost assets
Keep useful product imagery connected to the work it supports.
Faster inventory updates
Move from capture to catalog review with less manual coordination.
Cleaner collections
Understand what is ready, what is missing, and what needs attention.
Built for people whose taste is part of the product.
Pointer Commerce is for boutiques and taste-driven brands that care deeply about preserving voice and authenticity without compromising quality or efficiency.
Built with working brands.
Pointer Commerce is being built with a small group of merchants, makers, and creative operators.
Early alpha partners begin with guided setup and staged workflow access. Currently available to merchants on Shopify and brands who recognize their creative voice as a strength to lean into.
Capture the moments
Decide which everyday images belong in your catalog, website, and social channels.
Compose visually
Connect content and inventory to tell stories that stand apart and stay true to your brand.
Review with confidence
Understand what is ready across media, products, collections, and campaigns before you publish.
Less work. More feel.
Simplify the path from inspiration to launch. Shoot, pair, assign, and publish from one workflow.
Grow with your workflow.
Studio
Shoot product and lifestyle images free form or with blueprint assistance to recreate your best shot every time.
Composer
Connect your content catalog to your live Shopify inventory to compose custom collections, promotions, and campaigns.
Producer
Review readiness, make changes on the go, and coordinate inventory, collection, and publishing workflows from anywhere.