An editorial collection
Produced with Pointer.Real-world field studies.
We build Pointer so makers can spend more time in the craft. That’s why we build it in the field.
Each study documents creative work by our team and with our community: what we made, with whom, where, and what we learned.
Field Study 01
33 Shoots.33 Matchdays.
During the 2026 World Cup, we cooked and photographed one meal for every matchday: 33 production sessions across changing subjects, settings, and light.
The journal documents how we tested and refined Pointer’s commercial framing, subject and background understanding, tonal reproduction, and session workflow. Repeating the work under real conditions is how the instrument was made.
And yes, we shared the recipes.
Thumbnails of the thirty-three matchday photographs, from Mexico (matchday 1) to Argentina (matchday 33).
Field Study 02
Cowboys & Caftans.An original collection, on location.
Original campaign photography for a collection of handwoven silk ikat caftans, photographed on location in Colorado ahead of its Fall 2026 Round Top debut.
Read the field studyMake time for the craft.
Produced with Pointer is the editorial companion to Pointer Commerce Studio, where we publish fieldwork made with our creative community.
Solo, Director, and Producer are how this work is offered to merchants. Each one is priced and open on the Studio home page.