A woman in a multicolored ikat caftan runs across a sand dune, tossing her cobalt cowboy hat into the air.
A smiling woman in sunglasses, a cobalt hat and a long black-and-white patterned caftan stands on a sand dune, with more dunes and distant mountains behind her.
Wind lifts a woman's hair and a green, red and blue patterned caftan as she stands on a sand dune.

Produced with Pointer / Field Study 02

Cowboys & Caftans

An original collection launch campaign.

Colorado, USA · Fall 2026

PhotographyCowboys & Caftans, Pointer, and Griselda Cervantes of Photos by Griz (Pagosa Springs, Colorado)

Produced withPointer Commerce Studio

Place & dateColorado, USA · Fall 2026

A collection born in New Orleans, headed for Round Top.

Cowboys & Caftans, a New Orleans creative brand, was preparing to introduce its own line of silk ikat caftans ahead of the Fall 2026 Round Top market.

The collection was conceived in New Orleans. Its ikat was handwoven in Uzbekistan, and the caftans were hand-sewn in Türkiye. The next destination was Texas. The launch campaign took shape in Colorado.

Pointer helped turn that moment into a campaign, connecting original photography, existing merchandise, and a commercial presentation that could continue beyond the market.

Cowboys & Caftans brought the vision.
Pointer helped bring it into the world.

01 · The collection

Made to be seen.
Made to be lived in.

Cowboys & Caftans creates expressive clothing with a distinct point of view.

The collection began with silk ikat handwoven in Uzbekistan and caftans hand-sewn in Türkiye. Its next chapter would unfold at Round Top, Texas.

For the campaign, Colorado offered something different: golden aspens, open horizons, rugged mountains, and the Great Sand Dunes. A setting for the collection’s vivid color and Western spirit, without turning it into a conventional Western fashion shoot.

A woman raises a patterned caftan like a sail against the wind on a sand dune.

02 · The journey

A setting worthy of the collection.

  1. Stop 01US 285.
  2. Stop 02Great Sand Dunes National Park.
  3. Stop 03Pagosa Junction.

The journey began in Denver and followed US 285 south through Colorado, with the Great Sand Dunes as its primary destination.

The dunes were chosen for their extraordinary alignment with Cowboys & Caftans’ creative identity and the energy of the collection’s flagship piece, the original Mustang silk ikat caftan.

From there, we continued to Pagosa Junction, a former railroad and lumber settlement on Southern Ute Reservation land near the New Mexico border. Once a working junction connecting the region’s timber industry to the wider railroad network, the settlement is now largely abandoned. Its surviving rail structures and St. John the Baptist Mission Church, built in 1927, offered an extraordinary setting for another Cowboys & Caftans original, the Custom Heart Caftan.

Here, the textures of industrial Colorado met the elegance of handwoven silk. The faded pinks and greens of the mission, weathered wood, and remnants of the railroad echoed the character of the Old Money collection without competing with the clothing.

Changing light, open roads, sand, mountains, railroad remnants, and unexpected moments gave the collection room to move beyond conventional product photography.

The resulting images are not generated scenes or simulated environments.They are photographs made on location with the people, clothing, and places that express the authenticity of the brand.

03 · The campaign

From a collection to a campaign.

The work went beyond the photographs.

Pointer helped Cowboys & Caftans bring its new collection into focus, connect it with existing merchandise, and create a visual story that could travel from social content to the storefront and onward to Round Top.

Campaign imagery, product presentations, and curated collections gave the brand more ways to introduce its pieces, tell their stories, and keep the conversation going beyond a single launch.

A collection introduced. An original silk ikat line with a distinct campaign.

A campaign in motion. Photography and social content ready to travel.

Merchandise in context. New and existing pieces presented together.

A brand world that continues. Shoppable digital destinations beyond the event.

From capture to publication.

The Mustang campaign offered a direct demonstration of Studio in use. Photographed on an iPhone, the original images varied in subject scale and composition. With a single tap of Tune, the Cowboys & Caftans team brought them into a coherent visual treatment, ready for publication.

The photographs were published directly to Instagram from Pointer Commerce Studio. Across the three published frames, the subject maintains a consistent visual presence, turning an informal series of photographs into a professionally composed campaign.

The brand retained control of the photographs, the visual treatment, and what it chose to publish. Pointer helped carry that creative intention from capture to publication.

Studio's results screen showing the Mustang campaign's original iPhone captures: the signature shot and its alternate blueprint frame, with varying subject scale and composition.
01 · Original captures
The same sequence after Studio's one-tap Tune action, the signature shot and blueprint frame brought into a consistent subject scale and composition.
02 · One-click Tune

03 · Published on Instagram

The first published Instagram frame: the Mustang caftan, seen from behind, against the Great Sand Dunes and the Sangre de Cristo Mountains.
The second published Instagram frame of the same post: the Mustang caftan walking across the dune, seen from behind.
The third published Instagram frame: a front-facing portrait in the Mustang caftan against the dunes and mountains.

Three photographs. Different compositions. One coherent visual treatment.

04 · The work

A collection in motion.

01 / On the road, US 285

A collection between destinations.

From the sweeping descent over Kenosha Pass to the expansive ranchlands beyond Browns Canyon, US 285 offered a succession of extraordinary backdrops for the Old Money collection.

Open horizons, changing light, and the freedom of the road brought a sense of adventure to the collection’s distinctive expression of luxury. The landscape wasn’t simply a setting. It became part of the story the clothes were telling.

A woman in a cobalt hat and a black-and-white patterned caftan looks out over an autumn prairie under a broad cloudy sky.
A woman in a cobalt hat and a patterned caftan stands in tall grass on an open plain beneath a broken, stormy sky.
A woman in a cobalt hat and a black, white and red patterned caftan stands among golden shrubs on a wide plain, hands in her pockets.
Seen from behind, a woman in a cobalt hat and a horse-motif patterned caftan looks out over a sagebrush plain under stormy light.
A woman in a cobalt hat tipped low and a patterned caftan stands in a field of golden shrubs.
Seen from behind, a woman in a cobalt hat and a horse-motif patterned caftan stands in a meadow with mountains and a blue sky ahead.
A woman leans on a wire fence beside a cactus, with mountains in the distance.
A woman in a cobalt hat and a black-and-white patterned caftan leans against a wooden fence post in a rocky pasture, with autumn trees and mountains behind.
A woman in a cobalt hat leans back against a fence post, one leg crossed, in a green pasture.
Seen from behind, a woman in a cobalt hat and a patterned caftan stands at a wire fence looking toward cattle and mountains.

02 / Great Sand Dunes

Where the desert meets the mountains.

The Great Sand Dunes became the setting for the Mustang caftan’s debut. Here, sweeping dunes rise against the rugged Sangre de Cristo Mountains, creating a landscape that feels both improbable and entirely natural.

The contrast was made for Cowboys & Caftans. The movement of handwoven silk against sand, the vivid colors against the mountain horizon, and the freedom of the open landscape gave the Mustang its own unmistakable presence within the Old Money collection.

A woman in a brightly patterned caftan leans into the wind on a sand dune, one hand holding her cobalt hat.
A smiling woman in a cobalt hat and a colorful ikat caftan, hands on the lapels, stands on a dune with mountains behind her.
Seen from behind, a woman in a cobalt hat and a black, white and red patterned caftan stands on a dune ridge under a deep blue sky.
A woman in a patterned caftan walks up a sand dune toward a deep blue sky.
A woman in a red, green and blue patterned caftan steps along a dune ridge, looking down.
A woman with one arm raised stands on a dune crest in a patterned caftan, with mountains and a blue sky behind her.
A woman in a patterned caftan walks across sand holding her cobalt hat against her side.

Explore the Mustang caftan

03 / Pagosa Junction

Old money. New color.

At Pagosa Junction, weathered railcars and the faded colors of a historic mission became an unexpected setting for the collection. Pink, green, rust, and sun-worn wood met vivid silk and a distinctly modern silhouette.

The contrast felt entirely at home in Cowboys & Caftans’ Old Money collection: the character of things with a past, worn with the confidence of something new.

A woman in a cobalt cowboy hat and a colorful patchwork caftan stands on a weathered railroad trestle, autumn trees behind her.
Smiling, a woman in a cobalt cowboy hat holds open her patchwork caftan in front of a collapsed wooden railroad structure.
A woman in a patchwork caftan and cobalt hat leans against a weathered, rust-red railcar, hand in her pocket.
A woman in a patchwork caftan stands before the weathered bell tower and cross of St. John the Baptist Mission Church under a clear blue sky.
Smiling, a woman in a cobalt hat and patchwork caftan leans against the mission's whitewashed wall beside a red-trimmed stained glass window.
A woman in a cobalt hat and patchwork caftan smiles beside a tall stained glass window framed in weathered red paint at the mission.

The Custom Heart caftan, photographed here at the mission.

A woman in a cobalt hat and a patchwork caftan with a rearing-horse motif stands with her back to the camera, looking out over sand dunes toward distant mountains.

Colorado

At sunset, a woman in a bright patchwork caftan and gold boots leans against a fence post, looking out across a sagebrush plain.

Colorado

Brand collaboration · Cowboys & Caftans

Shop the collection

Cowboys & Caftans
The Old Money Collection

Conceived in New Orleans, made with silk ikat handwoven in Uzbekistan and garments sewn in Türkiye, the collection heads to Round Top. Explore the original caftans alongside the pieces brought together for their debut.

Explore the Old Money Collection
View the Mustang Caftan About Cowboys & Caftans

05 · Beyond the campaign

Immersive Worlds.
An Unmistakable Brand.

The campaign didn’t end with the photographs or the social posts. Its imagery, products, and point of view continued into a living digital world powered by Pointer Commerce Studio and personalized for Cowboys & Caftans.

“Cowboys and Caftans is not like every other brand online. How do we want to show up?”
Breeze Braunschweig · Lead Wrangler, Cowboys & Caftans
WORLD 01 / 06

Old Money

Good things have stories. A world of one-of-a-kind finds, vintage character, and creative collaboration for Cowboys & Caftans' Fall 2026 Round Top Pop Up. Built around the brand's partnership with Old Money Antiques, where pieces with a past find new company.

Enter the world
WORLD 02 / 06

Topanga Corral

A little Topanga Canyon, a little rock and roll. Inspired by the legendary California gathering place where musicians, artists, and beautiful outsiders came together. Romantic, bohemian, and effortlessly undone.

Enter the world
WORLD 03 / 06

Million Dollar Cowboy

A little money. A little trouble. Jackson Hole after dark. Where the well-heeled meet the wild at heart, and dressing up is half the fun. Western glamour with something to prove.

Enter the world
WORLD 04 / 06

Boom Boom Room

Dressed for the golden hour. The glow of a rooftop bar. A beautiful cocktail. The kind of night that deserves a little extravagance. Gold, glamour, and the pleasure of feeling extraordinary.

Enter the world
WORLD 05 / 06

Gilley’s

Clock out. Boots on. Texas honky-tonk, with the music turned up. Denim, dancing, and a little dust on the floor. Less velvet rope, more two-step.

Enter the world
WORLD 06 / 06

Grand Bazaar

The cowboy has always been a traveler. An East-meets-West world inspired by the markets, textiles, and faraway places that shape Cowboys & Caftans. Rich color, collected treasures, and a love of the unexpected.

Enter the world
01 / 06
A lone figure walks a dune ridge at low sun, casting a long shadow across rippled sand.

The collection had a story to tell.Pointer helped Cowboys tell it.

Explore Cowboys & Caftans Explore Pointer Producer